Improve the physical environment and public infrastructure to create a clean, safe, and appealing environment for locals and visitors. Improve physical assets and create connectivity and walkability between different areas of the district. Revitalization efforts will include public and private properties, buildings, streets, alleyways, and pedestrian areas.

Facilitate a sustainable, diverse economy that meets the needs of locals and visitors. Encourage a strong, diversified entrepreneurial environment where existing businesses and startups can thrive. Support an appropriate mix of retail, restaurants, entertainment, and housing in the district.

Develop human and financial resources to strengthen our organization and support our work. Implement systems to create long term sustainability and meet our organization’s needs. Market our district’s defining assets, activities, events, and businesses. Effectively communicate our organization’s strategies, goals, projects, programs, and successes to the community.