Downtown is

for everyone.

We believe that the plaza district is for everyone. It is a safe, walkable, and bike-able place with a strong, diverse economy and thriving businesses.

Tune in every third Tuesday of the month!

Join Charles and special guests every third Tuesday of each month on KNCE as they explore the heart of Taos MainStreet. From uncovering the history and mission of MainStreet to highlighting current projects and initiatives shaping our community, each episode dives into what makes Taos unique. Special guests share insights on topics like Destination Stewardship and community development, making this show a must-listen for locals and visitors alike.

Subscribe and tune in to stay connected with the stories and people shaping downtown Taos.

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The MainStreet Journal

Facing the Paradox: Tourism in Taos

By Jessie Hook - Destination Stewardship Network Manager

"A few weeks ago, I sat down with Emery Veilleux on the Voices of Taos podcast to talk about Destination Stewardship in Taos, and about what tourism really means for our community…”

What We Do

We invest in the people, ideas, and projects shaping the future of downtown. Through hands-on programs in business development, public space improvement, community events, and local storytelling, we’re creating a Taos that’s vibrant, inclusive, and economically resilient. We focus on transformation that’s visible, tangible, and grounded in community needs.

About Us

Destination Stewardship

Supporting responsible tourism in Taos

Destination Stewardship Plans are a relatively new tool supporting tourism organizations, designed to take a holistic approach to overall assessment and strategic planning for developing a roadmap to support the long-term health of destinations and the well-being of host communities. This strategic roadmap will identify, amplify, and align shared community values in ecosystem stewardship, economic vibrancy, infrastructure investments, growth management, and quality of life enhancement for residents.

DESTINATION STEWARDSHIP

BRIC

Business Resource and Innovation Center

The Business Resource & Innovation Center (BRIC) will serve as a central hub for business support in Taos County—connecting entrepreneurs, small businesses, and growing enterprises with the tools, guidance, and resources they need to thrive. From startup to expansion, the BRIC will streamline services, foster collaboration, and create a more resilient, pro-business environment. This community-driven initiative is designed to strengthen the local economy while enhancing quality of life for all who live and work in Taos.

Vision & goals

Our Vision

& Goals

We’re building toward a bold, community-driven future. Our vision outlines clear, measurable goals to re-energize downtown Taos, from increasing business activity and enhancing public spaces to deepening cultural engagement and expanding local leadership. It’s a roadmap for transformation, shaped by the people who live, work, and create here.

Vision & Goals

Thanks for a wonderful 2025 season!

Cheers to MainStreet’s first season of Meet Me at McCarthy’s! We will be back next year. Follow us on social to stay up-to-date with all things MainStreet.

Learn More

Building Together:
Our Projects

Over the years, Taos MainStreet has led and supported a wide range of projects that strengthen our local economy, celebrate our unique culture, and enhance the heart of downtown. From streetscape improvements and public art installations to façade revitalizations, community events, and small business support, each project reflects our ongoing commitment to making Taos a more vibrant, connected, and welcoming place.

Explore All Projects