Downtown is
for everyone.
We believe that the plaza district is for everyone. It is a safe, walkable, and bike-able place with a strong, diverse economy and thriving businesses.
Meet Me at McCarthy’s
This summer, something new is bringing energy and connection to downtown Taos. Meet Me at McCarthy’s is a free weekly walk, jog, or run event held every Monday evening from 5 to 7 PM. It’s designed to bring people of all ages together for outdoor movement, community connection, and wellness in an inclusive, non-competitive setting.
Mornings on MainStreet
KNCE Radio
Join Charles and special guests every third Tuesday of each month on KNCE as they explore the heart of Taos MainStreet. From uncovering the history and mission of MainStreet to highlighting current projects and initiatives shaping our community, each episode dives into what makes Taos unique. Special guests share insights on topics like Destination Stewardship and community development, making this show a must-listen for locals and visitors alike.
Subscribe and tune in to stay connected with the stories and people shaping downtown Taos.
What We Do
We invest in the people, ideas, and projects shaping the future of downtown. Through hands-on programs in business development, public space improvement, community events, and local storytelling, we’re creating a Taos that’s vibrant, inclusive, and economically resilient. We focus on transformation that’s visible, tangible, and grounded in community needs.
Destination Stewardship
Supporting responsible tourism in Taos
Destination Stewardship Plans are a relatively new tool supporting tourism organizations, designed to take a holistic approach to overall assessment and strategic planning for developing a roadmap to support the long-term health of destinations and the well-being of host communities. This strategic roadmap will identify, amplify, and align shared community values in ecosystem stewardship, economic vibrancy, infrastructure investments, growth management, and quality of life enhancement for residents.
BRIC
Business Resource and Innovation Center
The Business Resource & Innovation Center (BRIC) will serve as a central hub for business support in Taos County—connecting entrepreneurs, small businesses, and growing enterprises with the tools, guidance, and resources they need to thrive. From startup to expansion, the BRIC will streamline services, foster collaboration, and create a more resilient, pro-business environment. This community-driven initiative is designed to strengthen the local economy while enhancing quality of life for all who live and work in Taos.
Launching November 2025
2025 Vision
& Goals
We’re building toward a bold, community-driven future. Our 2025 vision outlines clear, measurable goals to re-energize downtown Taos, from increasing business activity and enhancing public spaces to deepening cultural engagement and expanding local leadership. It’s a roadmap for transformation, shaped by the people who live, work, and create here.
Projects
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