Downtown is
for everyone.
We believe that the plaza district is for everyone. It is a safe, walkable, and bike-able place with a strong, diverse economy and thriving businesses.
Cultural Events Fund
Announcing the pilot
Taos MainStreet is excited to launch the Cultural Events Fund as part of our ongoing Destination Stewardship efforts in Taos! This pilot program provides financial and technical support for cultural events that invite both locals and visitors to engage in the rich cultural traditions of Northern New Mexico. The Fund welcomes applications from legacy events ready to be revived or strengthened as well as new ideas for cultural events that celebrate our communities.
ATTEND THE WORKSHOP
Dec. 4th, 2025 • Taos Center for the Arts Auditorium • 5:30-7:30pm
This workshop will cover history behind this innovative pilot fund, how to apply, as well as tips, tricks and practical tools for putting events on in the region. Attendance will be weighted favorably in the application for funds.
Mornings on MainStreet
Tune in every third Tuesday of the month! Like & Subscribe :)
Join Charles Whitson and special guests every third Tuesday of each month on KNCE as they explore the heart of Taos MainStreet. From uncovering the history and mission of MainStreet to highlighting current projects and initiatives shaping our community, each episode dives into what makes Taos unique. Special guests share insights on topics like Destination Stewardship and community development, making this show a must-listen for locals and visitors alike.
Subscribe and tune in to stay connected with the stories and people shaping downtown Taos.
The MainStreet Journal
Taos Destination Stewardship in Action
By Jessie Hook - Destination Stewardship Network Manager
“Taos has been a destination for hundreds to thousands of years. People have long come here to trade, to paint, to learn, to be humbled by the light and landscapes. However, being a place that draws people from around the world brings both opportunity and pressure…”
What We Do
We invest in the people, ideas, and projects shaping the future of downtown. Through hands-on programs in business development, public space improvement, community events, and local storytelling, we’re creating a Taos that’s vibrant, inclusive, and economically resilient. We focus on transformation that’s visible, tangible, and grounded in community needs.
Destination Stewardship
Supporting responsible tourism in Taos
Destination Stewardship Plans are a relatively new tool supporting tourism organizations, designed to take a holistic approach to overall assessment and strategic planning for developing a roadmap to support the long-term health of destinations and the well-being of host communities. This strategic roadmap will identify, amplify, and align shared community values in ecosystem stewardship, economic vibrancy, infrastructure investments, growth management, and quality of life enhancement for residents.
BRIC
Business Resource and Innovation Center
The Business Resource & Innovation Center (BRIC) will serve as a central hub for business support in Taos County—connecting entrepreneurs, small businesses, and growing enterprises with the tools, guidance, and resources they need to thrive. From startup to expansion, the BRIC will streamline services, foster collaboration, and create a more resilient, pro-business environment. This community-driven initiative is designed to strengthen the local economy while enhancing quality of life for all who live and work in Taos.
Our Vision
& Goals
We’re building toward a bold, community-driven future. Our vision outlines clear, measurable goals to re-energize downtown Taos, from increasing business activity and enhancing public spaces to deepening cultural engagement and expanding local leadership. It’s a roadmap for transformation, shaped by the people who live, work, and create here.
Building Together:
Our Projects
Over the years, Taos MainStreet has led and supported a wide range of projects that strengthen our local economy, celebrate our unique culture, and enhance the heart of downtown. From streetscape improvements and public art installations to façade revitalizations, community events, and small business support, each project reflects our ongoing commitment to making Taos a more vibrant, connected, and welcoming place.
Follow Us
@TaosMainStreet
Follow Us @TaosMainStreet
